Monday, June 20, 2011

M1 to launch LTE commercially..

Source: ZDNet

Hurray.. M1 did a great job. While all the guys (competitors, analysts and rest) were thinking that next Q1 is the period when all the action will be, they calmly announced the news.

In the initial phase it'll be only for CBD area and by next year Q1 cover the island. One significant diff is the positioning. I think given the data crunch, SP's will be targeting high value customers/enterprises. So it's no surprise that the target audience are enterprises now.

However moving forward, I'd still expect M1 to be the cost leader with cheap data offerings. If we see the recent promo for Home Fiber Broadband, $29 for 50 Mbps became a huge hit. This is the same price point where Singtel & Starhub offering their entry/mid level services.

I think M1'll try to repeat the same in mobile data space too. Slowly migrate the high value customers to LTE and offer 3G at much cheaper prices..:)

1 comment:

  1. Exchange link : Patrick here from the SW-Box blog (blog.sw-box.com). Just wondering if you would like to exchange blogroll links with me. If yes, please leave me a comment on one of my recent blog posts. Then I'll link to you first. When you have a free moment, just link back ok? If you're not interested, that's cool too. In which case, happy blogging and have a great day.

    Regards
    Patrick
    www.blog.sw-box.com

    ReplyDelete